The digital marketing world is constantly changing, therefore calling for a change in the strategies you use. It reaches a point where your past strategies cannot work anymore. The only weapon that can sustain you in the game is to ensure that your strategies are updated regularly for the continued development of your business. Business owners and marketers should always be in the lookout for any new and innovative ways of marketing.
One of the most effective modes of marketing is pay-per-click, also known as PPC marketing. This is an advanced type of online advertising that allows business owners to pay for every click on their ads. In this case, advertisers don’t need to pay for the ad itself. PPC marketing presents the best approach that marketers can use to diversify their products and services.
Even though PPC marketing is a nice venture for marketers and business owners, it does not mean that all you have to do is jump into the process. Adopting this mode of advertising without detailed information about how it works may land you into more problems that you have never imagined. This does not mean that you don’t need to adopt this marketing model.
All you have to do is to seek proper guidance in how to play your cards well. Once you learn how this model works, you will find it easier to implement it in your business and get the best from your business. Do you need guidance on how to get started with PPC marketing and the strategies to use in 2023? Look no further; this article has your back covered. Let’s get started!
What is PPC Marketing?
PPC is an acronym that stands for pay-per-click. This is a modern type of advertising where advertisers need to pay a certain amount of money when their ads are clicked. The total amount of money that the advertisers pay per click depends on how much they are willing to bid on a particular keyword. With PPC marketing, you can easily target your market audience using ads that are relevant to the audience.
This is one of the most effective strategies that you can use to drive traffic to your website. Also, it can help you generate leaves and also make sales. The recent market study has revealed that PPC marketing is five times more effective compared to the traditional forms of marketing. Marketers and business owners can implement this strategy when they want to record a tremendous growth and increase traffic.
How PPC Marketing Works
Many people wonder how this strategy operates and how it can help them achieve their business goals. The truth is that PPC landing works as an auction-based system. This is an indication that businesses compete against each other in order to have their ad appear on a particular keyword. The business that will pay higher for the keyword will have their ad appear first.
When users search for the ad that is being auctioned, the ads appear in a particular order on the SERPs. The first that takes the first position is known as the first-place ad. The last ad is known as the last-place ad. The position of your ads on SERPs has a significant impact on the click-through rate recorded. When your ad appears first, you are likely to have more people click on it enabling you to record more sales or leads.
PPC Terms that You Need to Know
PPC marketing involves the use of different terms and definitions that you need to know once you adopt this strategy. Let’s check them out!
Click-through Rate (CTR)
The click-through rate is the percentage of the number of people who bump into your ad and click on it to explore more information.
Cost-Per-Click (CPC)
CPC is the total amount of money that the advertiser needs to pay every time a prospect clicks on the ad.
Keyword
A keyword is a word or phrase that people search for in the search engine. Once a user enters the keyword, your ad is triggered to appear in the search results.
Ad Extensions
They are the additional pieces of information that you can opt to add on your ads. They can be things such as your phone number, website address and many others.
PPC Platform
A PPC platform is the software that you utilize in order to manage your PPC campaigns. This includes Bing ads, Google ads and many more.
Ad Group
This is the collection of keywords and ads that are closely related to each other.
Bid
A bid refers to the amount of money that you are willing to pay for a particular keyword.
Quality Score
Quality score is a specific number that Google assigns to your ad depending on the relevance of the ad and the click-through rate
Top PPC Marketing Platforms
Most business owners only believe that PPC can only be conducted on Google. The truth is that there are different platforms where you can run your PPC advertisements and everything will move smoothly. Below are some of the major platforms that you can always count on for your PPC marketing.
Bing Ads
Bing ads is a PPC platform offered by Microsoft. The platform is available in more than thirty countries across the globe. Bing ads have more features that closely resemble Google ads. This has brought a lot of similarities between the two platforms that many people seem to confuse. The platform comes with additional features such as ad extension and quality score.
What makes this platform unique is that it allows you to specifically target mobile phone users. Researchers have revealed that bing ads reach more than sixty-three million searchers across the United States. Besides, the average click-through rate recorded by Bing ads is relatively higher than the click-through rate recorded in Google ads.
Google Ads
Google ads is the most popular platform that is used by people from different parts of the globe. In addition, the platform is used by businesses of different sizes since it offers a comprehensive room for both small and developed business brands. Google ads offers a user friendly dashboard with powerful features such as the quality score and the extensions. With Google ads, you can easily target your preferred audience with a lot of ease.
According to the recent report published by Google, the Google algorithm processes more than 90,000 queries per second. This means that the platform offers your ad a wide room to be seen by millions of people from different parts of the globe. It gives marketers more advanced features such as targeting and remarketing within specific geographic locations.
Facebook Ads
This platform is specifically meant for people who are targeting consumers who are only available on Facebook. Note that Facebook has more than two billion active users. This means that Facebook is one of the most potential audiences that you can target with your ads aiming to get more customers, increase leads and the number of sales recorded. One of the major advantages that comes with using Facebook is that you can target people depending on their interests.
When using Facebook ads, you have the freedom to create well targeted ads that can help you achieve your objectives. Through making targeted moves, you find it easier to record a higher conversion rate that impacts the continued growth of the business.
Advantages of PPC Marketing
PPC marketing comes with tons of benefits that impact business success. Below are some of the major benefits that you need to know.
Aids in Tracking Results
With PPC marketing, you can easily track your results to identify the keywords that are performing better than others. You can also check on the ads that are getting more clicks than others. The information you collect at this point is valuable and can help you to optimize your results and streamline operations.
The insights you get through tracking your business performance can help you to identify the key areas of interest. You can then apply them accordingly to streamlibe operations within your business.
Enables you to Target a Specific Audience
Targeting a specific audience within the market is one of the toughest activities in marketing. You may have the right campaign but channel it to the wrong audience. This is likely to affect the final results regardless of the fact that you had everything right. With PPC marketing, you only focus on a specific audience that is likely to be interested in whatever you are offering. This saves you a lot of effort and prevents you from making losses.
Generates Faster Results
When you want to record positive results within a shorter time, PPC marketing is the best option. Provided that your campaigns are up and running, you can start recording tremendous results within the shortest time possible. This is contrary to other types of marketing that requires you to invest a lot of time and money into the process before you start getting results.
Conclusion
PPC marketing is one of the most reliable strategies that marketers can consider in 2023. It’s high time that business owners should abandon the use of old traditional methods that do not generate any tangible results. What makes this strategy a better option is that fact that it generates prompt results and it’s highly reliable. This is something that marketers can learn within the shortest time possible and put the knowledge in practice to get results.
Given that marketing trends change from time to time, this is the best time to update efforts and create a better environment for business success. In addition, PPC marketing is a cost effective option that does not require a lot of investment to get good returns. All you have to do is to develop a clear plan of what you intend to achieve and apply the best practices to get the job done.