With many companies competing to find the best talent, your job ad must stand out from hundreds of other posts. Creating a great job ad is much harder than it looks, especially if you want to attract the right candidates. Below we look at 5 tips for creating a successful job ad that stands out and gets noticed.
Use a Strong Headline
Potential candidates may be scrolling through hundreds of job posts every day, which means you have to hook them with a strong headline. A good headline should include the most important aspects of the job role, such as the position, place, and any extra benefits such as commission.
By creating a strong headline, you can grab the attention of job seekers and entice them to click on your post and read on. When creating a headline, remember to use your brand’s unique tone of voice too. You can inject a little humor into your job ad if you want; just make sure to not go overboard.
Be Concise
Job ads don’t need to be long and boring. In a world where information is provided with a click of a button, candidates aren’t willing to spend 5 minutes reading through long job ads.
It’s fine to include a detailed job description document for candidates to look through at their own leisure, but for the ad, focus on being concise and to the point.
Set Clear Expectations
A good job ad should be very clear on what a candidate needs to apply. While you don’t need a huge, detailed description, using bullet points to convey the skills and qualifications a candidate needs will save you both time and effort.
Some job ads like to use lists like ‘must-have skills’ and ‘preferable skills’. This informs candidates of skills they must have and those which can be valuable but aren’t necessary for applying.
Include your Brand Personality
Every brand has a personality, and this should shine through in your job ad. People are just as interested in what the company is like than what the job is about. Work satisfaction is a huge discussion now, so understanding your brand’s personality and culture will ensure you attract the right candidates.
If you want to make your job ad more colorful and fun, consider creating a job ad poster. You can also print this out and advertise around your local area. Use this poster template to get started.
Cover Employee Benefits
A great salary isn’t always enough nowadays. Employees want to know what else they can gain from working with your company when compared to your competitors. In the job ad, make sure to list a full range of benefits that employees get for working for you. This could include hybrid working, professional development opportunities, and health insurance.
Creating a job ad that stands out is an art. Start with a strong headline, be concise, set clear expectations, include your brand personality, and finish off by covering important employee benefits